I had heard about Lift many times around the web, specifically on Twitter. I didn’t know what it was about at all until I decided to finally visit the website and see for myself. I roamed around the site for less than a minute but usually that’s about as long as I’m on any new site I click on via Twitter. It doesn’t take a good site a lot of time to tell you where it’s focus lies. I felt like I got the gist of it and left thinking it was a more self centered, self wellness Nike + app. I really liked the concept and the overall look of the UI so I Tweeted something like:

  • “I’ve heard of @liftapp but never really understood what it does. Now I do, awesome! https://lift.do/  It’s a solid combo of tech and u”

I got a reply from a co-founder asking me what I thought the app was really about. This made me more curious if I had actually gotten a grasp from the homepage of the site, or if I was overseeing the real meaning of Lift. Whether it was good marketing and sales by them or my natural curiosity to use anything and everything I possibly can, I downloaded the lift for iPhone and got started.


I created an account, linked it to my Twitter profile and followed the beginning tutorial. It’s asking me to choose habits? I thought habits were bad no? Well now that I think about it, of course habits can be good. I think we mostly think of the bad habits we all have that are hard to break, well, because they are habits. Upon selecting a habit, you can view other Lift user’s accomplishments performing that habit. I think this was the first screen that made me realize this is a very social app. I would find out shortly that just about everything I do inside the app allows the Lift community to engage in with you, and there’s a lot to be said about that. Like the fact that you can comment and encourage others or read their notes about performing the habit.


Next I looked through the habits I added to my list and checked of the ones I had completed that day. Like the previous screen, the feed shows me what users were also keeping track of this habit. After checking off this habit for the day I immediately saw the stats tracking side of Lift. I really like this aspect of the app for the main reason that it uses frequency per week. Frequency rather than quantity tracks consistency, which in my opinion can directly relate to the quality of our interactions within this app. I believe this may be crucial to the meaning of Lift.


Finally, when you’ve completed your habits or just want to find out how you’re doing for the day, you can view your stats via the “Me” tab. This is where I find a little inconsistency with the prior screen describing frequency of the habits where this tab seems focuses more on totals with no classical or non-classical indication. The frequency graph is found on the next page that is visited via taping one of the totals. I haven’t used the app for very long, so these numbers could start changing due to the weeks and months progressing, but that’s outside of this review. This has been an initial first impression of Lift and has been a good experience using the app.

I woke up this morning, unlocked my phone and went to check my email but quickly remembered that one of my habits was to “not check email before breakfast”. But what if I hadn’t remembered? I could see it useful to have a reminder notification from Lift to “not check email before breakfast” after my alarm is turned off on the phone. Just for the first week maybe, then it would go away in hopes that it has become a habit. One issue I could see arising, lies in the UX  of the “checking off” feature. We see a check as being a sign of completion, where I believe a tally system would be more appropriate for this app or at least particular habits. You wouldn’t want users to check off a habit then push it aside for the rest of the day. Instead of creating one thing, checking it off and going forward with my day, why not encourage me to keep track of how many things I create? Here may lie the difference between the types of habits this app provides. Luckily, above all else, there is the option to make your own habit.